Brahe
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Watch someone get lost on your site before a customer does.

Brahe sends a persona through a flow on your site. They think aloud, and every place they get lost becomes an incident you can watch.

Every site has places where people get lost.

Most teams never watch it happen.

One session

One session: a First-time user on tattoodo.com, looking for a fineline artist near Camden.

The line is how sure they were. Where it sinks, they were lost.

Nine incidents, most severe first.

Each one is a moment in the session you can watch.

Same task, five kinds of people.

How it works

  1. Write the task the way you'd brief a participant.
  2. Pick who tries it.
  3. Watch where they get lost.

Free during early access.

When Brahe has a price, you'll hear it from us before it applies to you.

What researchers ask first.

  1. No. A persona is a model of a kind of person, not a person. Run Brahe before a study to find what is worth asking about, and between studies to catch what a release broke.

  2. It is reconstructed from the steps the participant took: each screen they saw, where they pointed, and what they said. It is labelled as a reconstruction the whole way through.

  3. An end-to-end test asks whether the flow finishes. Brahe asks where it was hard. The participant on this page finished, and left nine incidents behind.

  4. No. It shows you where people struggled and what they said at the time. What to do about it is your call.

  5. No. It uses your site the way a visitor does, from the address you give it, and stays on that site.

  6. Yes. Give it a Figma prototype link and it switches to prototype mode by itself.

  7. Sessions run on servers in Germany, and their recordings are kept in EU object storage.

Point it at the flow you're least sure of.

The path, the words and the nine incidents on this page are from a real session on tattoodo.com, 17 September 2026. The other four paths are illustrations.